Client: UNITE ...See images >>>

Campaign: 21st Century Living

Brief: To increase and drive awareness of the availabilty of UNITE student accomodation in Leeds, promoting it’s affordability and unique accomodation features

Media: Flyers, booklets, branded Monster Truck, branded promotional staff

Target Audience: Students (18yrs+)

Campaign Description: Using the branded monster truck as a central focus point and base for the campaign outside the university, students were targeted with promotion material between 11.30am and 2pm as they moved between lectures and lunch breaks, and then between 4pm and 6pm as they made their way home.

Results: Immediate increase in accomodation enquiries and conversions to sales. Increased awareness of the UNITE brand and accomodation availability.